While Cyber Monday shoppers bought up iPads and Macbooks in droves, Apple did some purchasing of its own, acquiring social search and data analytics aggregator Topsy for a reported $200 million+.
Topsy, known by many as the “Google for Twitter,” offers tools to analyze tweets, social data and consumer sentiment. We’ve featured Topsy hashtag and keyword data previously on our own blog to look at trending terms and topics at events like Advertising Week and the World Series.
While Apple has confirmed the acquisition, its representatives have declined to comment on how the company plans to use Topsy. Nonetheless, we see Topsy factoring into Apple’s plans across a variety of potential avenues and product applications: