We drink a decent amount of the social media Koolaid around here. In part, it’s because our data shows that growing your Twitter following and influence leads to more awareness of your brand, more traffic to your website, more leads for your marketing funnel, and more customers. In many ways, we see Twitter as the outermost border of early-stage lead nurturing.
But maybe you don’t, maybe you’re sitting there with a profitable, growing business and a nice roster of clients, thinking to yourself “why do I need some silly social media vanity metric like Twitter followers?”
The data overwhelmingly shows that more Twitter followers correlate with improved business performance. In fact, if your brand has over 1,000 Twitter followers, compared to a brand with no Twitter presence or less than 100 followers, your website will get 400% more traffic,particularly if it’s a B2C, consumer-oriented business.
But don’t take our word for it, have a look at some excellent visual research from Hubspot:
Moreover, according to InsightPool, 82% of all social media business leads come from Twitter, not Facebook, Linkedin or Pinterest.
But building a Twitter following is an expensive pain right? WRONG. That’s where BuzzFork shines. Just look at how we changed the shape of this user’s follower growth rate in mid-May of this year.
Our algorithmic, conversation-based targeting approach attracts thousands of real, interest-targeted Twitter followers for users on our basic “Growth” plan. Meanwhile, our new “Influencer” and “Rocketship” plans generate impressions (and, correspondingly, followers) twice and even three times as fast at some of the lowest real follower acquisition costs you can find (we typically clock in between $0.10-$0.15/conversion). Sound appealing? Then click here and take a risk-free trial of BuzzFork (no card necessary).